Having been in business for 8 years as Blackgate design a change was required to both reflect my experience and mindset.
Blackgate design started life on a negative footing at a time when design and marketing were considered to be more of a luxury for a business instead of a necessity.
Brand Affiniti is a term in design for the emotional relationship your clients have with your product/service/business. The brand echos this with the 3 dots. The smallest being the ‘missing piece’ that can be either a strong brand identity, marketing or messaging. The 2nd dot represents a business with the missing piece. Dot 1 fits into dot 2 creating dot 3 (the largest) which is now higher and on an upward trajectory, meaning it is now prospering.
Echoed in a second way are the two ‘F’s that are joined. This subtly represents the aspect of relationships that Brand Affiniti stands for. It is a visual to represent care and my values when working with a client.
The colour scheme is bright and a direct opposite to Blackgate’s neutral black identity, an intentional change to mark the end of one era and the start of a fresh new one in my business’ development and future.