FRAME & FORM

Frame & Form are a Bristol based Personal Training And Fitness Coaching and Cycle Repair, Servicing And Upgrades Centre. They required a dynamic, bold and strong brand that appealed to any level of cyclist and those with an interest in wanting to improve their movement and fitness to hit their goals. It is a place for anyone, free from intimidation or judgement.

Movement is what both divisions of the business trade in. The business name nods to both divisions:

Frame = The body / Bicycle frame and Form = Posture / Technique

The brand needed to be strong and bold to stand out in an already highly populated market and needed to integrate the passion the business owner has in the world of cycling.