Branding

Grace & Co. Rebrand

Grace & Co. are Bristol based Mortgage and Protection Advisors.

Providing an amazing service and specialising in first time buyer mortgage applications they can help people who believe they cannot be helped, to buy the home they deserve. Full of personality and a friendly personable business, Grace & Co. really do care about their clients and look after them as they embark on the biggest financial commitment of their lives.

The logo needed to represent these characteristics, values and beliefs as well as looking professional. The colour really does make them stand out!

Branding
  • Logo design
  • Brand guidelines

Logo structure

The ‘g’ and ampersand combine.
Cutting sections from both.
The ‘g’ aligns with main features of the ampersand.
Other logo variations.

Brand guidelines

A full set of brand guidelines. These are few of the pages from that document.
The colour scheme presented a challenge. The green tone is only RGB friendly because the client insisted on only digitally marketing their business. This tone can be sourced in ink form however.

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