Branding

BOLAB BRAND REFRESH

BOLAB are innovators within their industry, developing groundbreaking technology for the motor vehicle sector. Their brand needed a refresh. The brief was set out to explore various ways the existing brand could be used in visual marketing collateral.

The logo itself and primary colour scheme could not be touched.

We explored various layout techniques and colour schemes that would enhance the existing Bolab logo and to add more impact to their marketing to advertise their growing product range and to showcase their ground breaking technology.

Brand

• Brand refresh
• Brand guidelines
• Brochure design

CONCEPTS

To showcase the new concept directions, it was decided that these new proposed visuals be created in the medium of brochure layouts to demonstrate the how the brand could be changed and modernised in practical use. Each concept has a corresponding mood board that researched various forms of inspiration for layout and the visual assets that could be explored.

Concept 1_Mood board

Concept 1_Layout concepts

Concept 2_Mood board

Concept 2_Layout concepts

Concept 3_Mood board

Concept 3_Layout concepts

Concept 4_Mood board

Concept 4_Layout concepts

THE END RESULT

Once the concept stage was complete, it was decided that a combination of elements from the concept stage be utilised to add versatility and impact to the overall styling of Bolab.

This is chosen colour scheme from the concept stage experimentation.

This is the primary logo used in the majority of cases.

These are two negative colour scheme variations.

These are single colour variations that are also accompanied by black and white versions.

From the brand refresh, a new brochure was developed to put the new layout scheme into practice for an upcoming event.

It was decided that several features from the concept stage could be combined to create a more versatile layout structure and to add more visual impact.

A better use of space and positioning of the BOLAB technology next to products they helped to develop.

BRAND GUIDELINES

A new comprehensive set of brand guidelines had to be developed to direct the new brand and to also provide the in house team the assets they required to continue their marketing.