The brief for this project was to work with and interpret an already existing brand and convert text content expertly written by a copywriter into two pieces of visually attractive layout design in the form of an eBook or white-paper. The content was a joy to work with as it was light and was great to divide into bite-sized, easy to consume chunks for the reader. this meant that the layout design could be more experimental and gave me the freedom to fully explore the brand and create dynamic layouts with depth and colour. The role of a white-paper is to layout important factual information into a branded style that both informs the reader and creates a high perceived value and position of the company releasing it. This was a great project to be a part of!
- White paper