EAASI CARBON - Brand Affiniti

The brief here was to create an eye-catching customer friendly brand for a company that provides a serious data driven service that has a positive impact on our environment. The existing brand mark was strongly science based and required vibrancy, colour and a more visually friendly B2C approach. It had to make the nature of the business easy to deal with and easy to work with. It is all in the name. A great project to work on and a business that has the care for our environment at its heart!

BRANDING

BRAND CREATION
LOGO DESIGN
INFOGRAPHICS
SOCIAL MEDIA
BRAND GUIDELINES

Brand guidelines

A full set of brand guidelines to include research and development into photography use within the brand and marketing.

The colour scheme had to be expanded to occupy the data space within the Eaasi Carbon platform.

Print advertising was never a consideration as digital marketing was to be the only avenue to advertise the business. This became an issue when a print opportunity arose so a new approach to the colour scheme had to be developed mid-project.

A full suite of infographic symbols was developed to make the platform a more visual space.

Social media visuals and templates were also developed to aid the owners in digital marketing and adveritsing.

Brand assets

Meet EVA, the friendly customer facing chat bot. This character and brand asset was developed to become the face of the company and has been used within digital marketing.